The Knot Cultural Collections Editorial Initiative

Launched and top-edited a 60+ story inclusivity-driven editorial package, generating 40K+ incremental sessions from untapped user demographics. As part of the initiative, I curated a list of 40+ cultural experts who served as subject-matter experts in these stories.

While the initiative developed content across 10+ different cultures, our cluster of articles supporting planning an Indian wedding was the most robust and performed the strongest.