A Few Nice Words
People I worked for:
Kiara Kempski, Vice President of Consumer Marketing at The Knot
Relationship to Hannah: Kempski led Hannah’s department.
Hannah has been on my team for many years at The Knot and I have had the privilege of watching her grow, become a people manager and advance our editorial leadership across the wedding industry. Hannah became a great people leader, rising to the top of the ranks for nurturing new and high potential talent within the company. She is smart, articulate, and an amazing content strategist and writer. Hannah was responsible for our highest priority vertical, driving year over year growth in traffic and demand for our flagship marketplace product.
Hannah also extended her leadership from inside the company to the broader external industry becoming a truly influential name in the industry. She innovated awards franchises, spotted trends and thought leaders and became a speaker educating many wedding professionals nationwide. Hannah is an asset to any marketing and content company!
Annie Carroll, Head of Content at The Knot
Relationship to Hannah: Annie led Hannah’s broader team from 2023 to 2025.
had the pleasure of working with Hannah for two and a half years. Hannah demonstrated sharp editorial insight, strong business acumen, and excellent management skills. As a Senior Manager, she consistently shaped the quality of our content and delivered on KPIs. One of Hannah's greatest strengths was her ability to effectively mentor and motivate junior staff.
Beyond her core duties, Hannah showcased her leadership skills when launching several editorial campaigns. She oversaw all cross-functional processes, managed stakeholder feedback, implemented best practices, and followed up with performance results and insights. This highlighted her dedication and ability to manage complex initiatives across multiple teams.
Overall, Hannah is a highly organized, talented, and dedicated leader who elevates every project she touches. I highly recommend her.
Esther Lee, Editorial Director at The Knot
Relationship to Hannah: Hannah’s manager from mid–2024 through 2025.
I had the pleasure of being Hannah’s direct manager from Q3 2024 through Q4 2025. During that time, we were able to facilitate her growth from the role of Senior Editor to Senior Manager of Editorial Content at The Knot—a direct reflection of Hannah’s capabilities and skills as a manager and team lead. Hannah and her team of four editors, in partnership with our content strategy team, helped serve couples with creative and crafty wedding etiquette, advice, and planning content to help them navigate the wedding planning experience.
As her former manager, here’s what I’d like you to know about Hannah:
1. During her 6+ years at The Knot, Hannah built a steady and reputable rapport with wedding professionals. She owned the inaugural Ones to Watch package at The Knot and passed the baton to another member of her team (talk about delegation). Hannah also delegated Real Weddings coverage to her team. I am so proud of the work that Hannah and her team accomplished. She is known for being timely and professional, especially with key partners across our business.
2. One of my favorite facts about Hannah was seeing how deeply she cares about inclusive weddings and celebrations. Among all of the editors, she had a unique ability to thoughtfully consider the planning experience for underrepresented couples, and this showed up across the content she nurtured. Hannah was my lead editor on The Knot’s cultural weddings content in 2025 and did terrific work to serve couples of all backgrounds.
3. As mentioned above, Hannah herself is a gifted manager. She advocates for her direct reports, and cares deeply about their development. I relied on her for frequent pulse checks and a better understanding of what our team needed for growth.
Any company would be lucky to have Hannah’s big heart, managerial prowess, and acumen for strategic partnerships across key departments. I am rooting for her.
Lauren Kay, Executive Editor at The Knot
Relationship to Hannah: Hannah’s manager from 2020 to mid–2024.
Hannah Nowack brings energy, insight and a level of professionalism that makes everyone around her better. She quickly became one of the most impressive and reliable members of our team at The Knot. She has all the skills that can’t be taught: a strong work ethic, passion, and adaptability. She is a true self starter who can think big-picture, take a project and run with it. Hannah always takes initiative and follows through, excelling at problem solving and cross department collaboration. As an editor and a leader, Hannah consistently raised the bar for those around her. She was always receptive to feedback and eager to learn and grow—a real joy to manage.
In recent years, Hannah has become an exceptional people manager herself. She always led with empathy and accountability. Her team trusted her judgement and each member grew in their roles, securing promotions and professional success. She was very committed to her direct reports and it showed
People who worked for me:
Kate Boswell, Fashion Editor at The Knot
Relationship to Hannah: Hannah’s former direct report. from 2024–2025
I had the pleasure of working with Hannah at The Knot Worldwide, where she became my manager in August 2024. From day one, she led our small team with patience, grace, and empathy. She genuinely cared about our well-being and always encouraged us to prioritize balance and self-care—something that meant so much during an especially fast-paced and ever-changing time at the company.
Amid multiple reorgs and shifting priorities, Hannah remained calm, collected, and endlessly supportive. She is the kind of leader you can always count on—steady under pressure, approachable, and deeply human. She fostered a team culture rooted in collaboration and creativity, which allowed us to produce some of our best editorial work yet.
What stood out most was her commitment to helping each of us grow. She took the time to understand our goals and found meaningful ways to help us stretch as editors, all while creating standout work of her own for The Knot. Her positivity and warmth are infectious—she brings joy and stability to every room she enters.
I’m so grateful to have worked under her leadership and to call her both a mentor and a friend. Anyone would be lucky to have Hannah as a manager or collaborator.
Cathryn (Cat) Haight, Editor at The Knot
Relationship to Hannah: Hannah’s former direct report from 2023–2025.
Should you be lucky enough to report to Hannah, expect not just a manager, but a true advocate, confidant, mentor, ally, and role model. I am constantly in awe of how much Hannah balances at once. She: produces thoughtful, deeply researched editorial stories and packages on topics like AI in the wedding space and the influence of tariffs; handles the needs of a nine-person team; facilitates the completion of 70+ articles across six categories monthly; works closely with strategy and leadership; and so much more. All the while never leaving a single question unanswered, concern unaddressed, or action item unchecked. She leads with the utmost strength, grace, and poise, and always holds space for each of her direct reports so we feel seen and heard. That's not easy and it's not common, so Hannah is truly special.
Along with helping to refine and sharpen my story ideas to meet the moment in terms of both business goals and the needs of our readers, Hannah has been instrumental to my career progression and sense of belonging as an editor. She has championed every spark of an idea that I've had, helping me nurture it and carry it through. Hannah also consistently identified growth opportunities that suit my interests and skillset to ensure I am always moving forward. One such example is The Knot Ones to Watch campaign. Not only did Hannah advocate for my ownership of this high-visibility editorial campaign, she was an invaluable sounding board and wealth of knowledge, propping me up with her strong foundation of institutional know-how, offering sharp ideas on how to shape the campaign, and delivering imperative advice on how to navigate a project rooted in editorial, but with cross-functional groundwork and lots of additional stakeholders outside of my typical scope.
To put it bluntly, Hannah is the best manager I’ve ever had, and how bright her star shines will always inspire me.
Chapelle Johnson, Associate Editor at The Knot
Relationship to Hannah: Hannah’s former direct report from 2023–2025.
Hannah Nowack is one of the best mentors, leaders, teachers, and writers in the industry. I feel extremely grateful to have had her as my manager for almost three years. She is also supportive, attentive and well-known and loved in the editorial industry. Hannah is a valuable asset to any team.
People I worked alongside & collaborated with:
Taylor Whitten, Content Strategy Manager at The Knot
Relationship to Hannah: Frequent collaborator on content strategy initiatives.
How do you encapsulate three years alongside the most supportive, innovative, and impactful coworker you’ve ever had into one LinkedIn recommendation? Working with Hannah was one of the greatest privileges of my career, and I had a front-row seat to watch her transform as an editor, strategist, and leader. I watched her grow from managing one direct report to leading a nine-person vertical, steering our core business topic that drove massive audience reach and supported key business lines. She advocates fiercely for her team, fosters open communication, and delegates with clarity and intention.
As an editor and strategist, Hannah wears more hats than anyone I’ve ever met, always balancing audience needs, SEO insights, data signals, and business priorities with remarkable ease. She has a rare gift for educating and driving conversions organically while still crafting copy you genuinely want to keep reading. She pivots gracefully when needed and never loses sight of the north star: what will drive the biggest business impact. Hannah was instrumental in shaping editorial support for high-performing campaigns, major product launches, and GTM strategies from initial ideation to operationalizing the workflow to executing flawlessly.
Her influence stretched far beyond deliverables. She was my right hand, my thought partner, and the person I trusted most to think deeply, move strategically, and elevate every project she touched. If you’re looking for someone who goes above and beyond, solves complex problems with grace, and leads with both rigor and heart, you want Hannah Nowack on your team. I am truly envious of any team lucky enough to have her (unless I’m on it too).
MaryKate (MK) Callahan, Director of Content Strategy at The Knot
Relationship to Hannah: Frequent collaborator on content strategy initiatives.
Working with Hannah for 5+ years was a privilege. She’s one of those rare editors who can craft beautiful, meaningful copy and then dive deep into the data to understand how it’s performing. That mix of creativity and analytical thinking made her an absolute standout on our team.
Over the years we worked together, I was continually impressed by her strategic mindset and her drive to keep growing. She’s incredibly coachable —always open to learning from others— but also someone who proactively teaches herself new things. A great example of that curiosity in action was how she dove headfirst into using AI tools to better understand how they could enhance her team workflows and accelerate delivering a great experience for our planning couples.
Hannah approaches every challenge with curiosity and precision, whether she’s experimenting with a new content format, mentoring junior writers, or unpacking insights about users, she brings thoughtfulness and clarity to everything she does. And I need to say this plainly: She’s a phenomenal people leader. If you are looking for someone to help grow talent within your organization, Hannah is your girl.
I just really can’t say enough good things about Hannah and her work..
Susie Diharce, Head of Experiential Marketing at The Knot
Relationship to Hannah: Frequent collaborator on B2B initiatives.
I had the pleasure of working with Hannah at The Knot Worldwide on a variety of consumer events, where her editorial expertise and thoughtful approach added so much depth to our work. One of Hannah’s greatest strengths is how naturally she builds relationships with wedding pros. She approaches every interaction with genuine curiosity and respect, creating trust and collaboration that shines through in every piece of content. Hannah is not only a talented editor but also a generous teammate and thoughtful collaborator. She brings insight, empathy, and creativity to everything she does. Any team would be lucky to have her shaping their storytelling and community connections.
Tony Syros, Senior Manager of Vendor Brand Content at The Knot
Relationship to Hannah: Frequent collaborator on B2B initiatives.
Hannah is one of the most visionary, disciplined, and people-first editorial leaders I’ve had the privilege of working with. She brings creativity and strategy to everything she touches—balancing data-driven direction with a true understanding of storytelling that connects with audiences on an emotional level.
As a leader, Hannah moves with empathy, clarity and care. She empowers her teams and stakeholders to think big, grow fast, and deliver exceptional work. Her ability to identify white space in brand narratives, mobilize cross-functional teams, and execute complex content and campaigns with precision is unmatched.
Beyond her professional excellence, Hannah’s passion for the wedding industry and editorial space runs deep. She elevates every project with an unmatched eye for community-driven stories. Any brand or publication would be beyond lucky to have her vision and leadership as their guiding light.
Nic Seligman, Content Strategy Lead at The Knot
Relationship to Hannah: Former member of the Weddings Vertical with a dotted line to Hannah.
"Firm, but fair" is the phrase our team coined to describe Hannah's brand of leadership. She is highly effective and consistently serves excellence, meanwhile setting her team up for success with savvy workflows, modeling a strategic mindset, and offering the genuine candor everyone hopes for in a manager. She is as much an advocate for her direct reports as she is for the brand itself.
Hannah is a rare breed of editor who understands content from all sides, ensuring every article simultaneously supports user intent, business goals, and editorial authority.
I have been lucky enough to collaborate directly with Hannah after a restructuring resulted in a new partnership between us. My own skills as a strategist have benefitted from her exponentially as her ability to blend a systematic, decisive, and data-informed approach with her thoughtful creative vision. When things get messy, she isn't afraid to streamline or operationalize new pathways to success, often collaborating cross-functionality to optimize everyone's experience.
With her background as a wedding planner, she brings an entrepreneurial spirit to a corporate setting, to the advantage of not only her teammates but also in a B2B capacity as she's collaborated and supported wedding pros over the years. She is a "super connector" and is always looking for opportunities to plug the right people into opportunities to shine.
The world is Hannah's oyster as she decides her next move. She has the creative vision for brand and product marketing, the finely-tuned chops of a content strategist, the intuition and acumen of a managing editor, and an innate drive for greatness in whatever she does.
Tom Chelednik, Associate Director of Vendor Engagement at The Knot
Relationship to Hannah: Frequent collaborator on B2B initiatives.
Working with Hannah was a breath of fresh air. She brings energy and thoughtful idea-making to everything she touches, and she’s one of those rare people who always has your back. Whether it was brainstorming a new project, tackling tight deadlines, or making space for a quick check-in, she showed up—and showed up with strength and compassion.
What I appreciated most was that Hannah didn’t just execute; she cared—about the process, about the details, about the team. She asked questions, offered support, and lifted others up without needing the spotlight. If I had the chance, I’d jump at the opportunity to work alongside her again.
Hannah brings heart, hustle, and smart thinking into every room. Anyone who gets to collaborate with her will notice it right away.
Laura Gordon, Associate Director of Brand Strategy at The Knot
Relationship to Hannah: Frequent collaborator on campaign GTM plans.
Hannah is a talented and collaborative content strategist with a strong grasp of how storytelling drives marketing impact. We worked together on several initiatives where she consistently brought creative ideas backed by a clear strategic vision. Her ability to align content with brand goals and deliver measurable results makes her an incredible asset to any marketing team. On top of that, she’s a joy to work with and brings such positive energy to every project. Any team would be lucky to have her!
From prior to my time at The Knot:
Lauren Pardee, former Associate Editor at Martha Stewart Weddings
Relationship to Hannah: Coworker from Martha Stewart Living
can’t sing Hannah’s praises enough after having the privilege of working with her. She’s dedicated, thorough, articulate, has a sharp eye for grammar, and is a team player. She’s always one step ahead and does an admirable job lifting up everyone around her, too. While she’d be an incredible asset to any team, it’s worth noting that her knowledge for weddings is unparalleled. She’s the poster child of a “good get” — an employer would be lucky to have her on their team.