The Person Behind the Projects

Howdy! It’s a pleasure to meet you.

I’m Hannah, a brand marketing storyteller and content strategy manager based in Richmond, VA. With the support of my four-legged intern Olive, I’ve fostered a 10+ year career in lifestyle, wedding, and fashion content marketing.

In October 2025, I was laid off from my role as an editorial leader at The Knot Worldwide. And while this change in trajectory was unexpected, I am excited to see how this critical inflection point will ultimately result in an even greater next chapter than I could’ve previously imagined.

Of course, there’s more to me than my experience developing editorial strategies to drive business growth and user engagement. When I’m not at work, you can find me making pottery, devouring my book club’s latest selection, at trivia with friends, or sweating it out at a barre class.

I’m also on a never-ending journey to become as self-aware as possible, specifically through diving deep into personality-type indicator tests and astrology…
Myers-Briggs: ESFJ
Enneagram: 1w2
StrengthsFinder: Communication, Futuristic, Relator, Activator, Ideation
Zodiac: Taurus - Sun, Aries - Moon, Sagittarius - Rising

A woman holding a happy pug dog on a city sidewalk, smiling at the camera.

The Good Stuff

Here’s my shortlist, in no particular order, of things that bring me joy.

  • Impressionist art

  • Old World wines

  • Trying new hobbies (I recently got hooked on crocheting)

  • NYC (where I lived prior to RVA)

  • Travel (peep images from recent trips to Paris and Banff!)

  • Stationery

  • Board games

  • Beaux-Arts architecture

  • Collecting Wedgwood Jasperware

  • NYT Games

A building entrance with large potted plants next to a dark gray door with glass panels, ornate architectural details, and reflections of other buildings in the windows.
A woman sitting on a striped black and white pillar in front of a historic European building, smiling at the camera during daytime.
A woman shaping a ceramic bowl on a pottery wheel in a workshop.
A river flowing through a mountainous landscape with trees showing autumn colors under a cloudy sky.
Woman smiling on a train with autumn trees and a river in the background.

My Not-So-Hidden Talents

How I Make Magic Happen (personal strengths)

  • Languages: Basic proficiency in French and Japanese

  • Creativity: Pottery, calligraphy, origami

  • Random skills: Oyster shucking, sabering Champagne, changing the oil in a car, chess

Skills That Power My Work (professional strengths)

  • Analytics & growth optimization: Semrush, WordPress, Google Analytics, Qlik, Parse.ly, Looker Studio

  • AI: ChatGPT, Gemini, Claude

  • Content operations & workflow design: Asana, Jira, Google Workspace, Microsoft Office, Slack, Trello, Confluence, Figma

  • Social media: Instagram, Pinterest

  • Design: Photoshop, Illustrator, Canva

A woman with dark hair smiling, wearing a blue and white striped shirt belted at the waist, a white skirt, and brown wedge sandals, standing in a bright indoor space with large potted plants and white walls.
Four women sitting on a stage participating in a panel discussion. One woman in a white dress is speaking into a microphone, while the others listen. The background shows a black and white cityscape with large cursive writing.
A river with turquoise water flowing through a rocky canyon, surrounded by dense green pine trees and mountains under a partly cloudy sky.
A woman with dark hair, wearing a floral dress and denim jacket, sitting on outdoor stairs with a small pug dog.
Multiple floors of a grand, ornate library with iron railings, tall bookshelves filled with books, and a glass ceiling allowing natural light inside.
A woman in a pink blazer giving a presentation at a podium, holding a microphone, with a laptop on the podium and some green plants nearby.
Woman in a red patterned dress and sunglasses smiling outdoors near a tropical pool with waterfall, palm trees, and lush greenery.
A woman walking a dog across a city street at a crosswalk, with a restaurant and people in the background.
A woman giving a presentation in front of an audience, with a slide about Millennials and Gen Z on the screen behind her.
A woman with brown hair tied back, wearing an orange floral dress, smiling, and engaging in conversation with two women in a bright indoor setting.
Four people seated on stage with a woman standing at a podium on the left side. The stage has white armchairs, a backdrop of cream-colored curtains with blue uplighting, and multiple spherical hanging pendant lights.
A display of greeting cards on shelves in a store with colorful paper lanterns and paper decorations hanging above.
A woman with long dark hair smiling, wearing a beige long-sleeve top, gold earrings, and a colorful pleated skirt posing outdoors.
Chessboard with black and white pieces set up for a game, placed on a wooden table next to an empty teacup and saucer.
A scenic view of a rocky coastline with lush greenery, volcanic rocks in the water, and a partly cloudy sky.
Cityscape of New York City with the Empire State Building at center, surrounded by other skyscrapers under a clear blue sky.
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