The Knot’s AI Assistant

I was a pivotal member of the GTM team for The Knot’s launch of their AI Assistant, known as Quinn.

Prior to launch, I QAed and stress-tested the tool and flagged launch risks and privacy concerns that ultimately helped the Product team iterate on the tool. My POV as a brand marketer was invaluable to the success of the go-to-market strategy.

*The tool is currently rolled out to only a partial segment of The Knot App users.